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The rising price of gold and silver and also the state of world economics has created a whole new group of investors who're adding precious metals on their investment portfolio, as a hedge against inflation or possibly a possible market collapse.

This boom in the market has caused a boom in online gold dealers giving investors a lot more choices. Along with more choices, comes both opportunity as well as the potential for trouble. Intelligent investors spend some time to do their research and when they do, they will discover widely varying prices, variations in customer service and advertising strategies.

Some silver and gold dealers advertise heavily online. Among these are Lear Capital, Goldline International, Rosland Capital and Merit Financial. However, when considering who to do business with, remember, someone has to pay for all those advertisements which someone is the people who buy their products. As a result, many of the biggest advertisers, with one noteworthy exception, also charge the greatest prices.

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Some gold dealers employ aggressive sales tactics among others try to steer potential prospects into the higher margined investments like numismatic coins claiming they've got a higher profit potential... a theory we don't subscribe to.

Another difference between gold and silver dealers is located in how long it takes these to get a buyer their silver or gold. Some online silver and gold dealers ship product the very next day and others can take as much as 2 weeks before getting the product in the mail.

Additionally we found it interesting that this exact same amount of gold or silver can cost differing amount depending on the form it's bought in. For example. One ounce bars of gold are under a one ounce American Gold Eagle coin and the 1 ounce American Gold Eagle coin usually is less expensive than the one ounce American Buffalo silver coin. So keep this in mind while looking to acquire gold making the choice that suits you best.

Beyond the major sales groups, there are a few smaller dealers that, while still very credible, may offer their customers a much more personal and better quality of service. Of course, they don't really have sales staff willing to serve you 24 hours a day they also don't have to pay for the enormous overhead and commissions and can usually offer you better service and pricing as well. They are certainly worth looking into.

A great way to get a great deal of research done quickly would be to visit a gold dealer review website. There you can utilize the research of others and save considerable time and effort. These sites are particularly good at helping you avoid the dealers which do not provide top service in addition to locating the sites that don't advertise so heavily.

As important as it is to add precious metals to your investment portfolio, it's vital to consider your choices which online gold and silver dealer to work with and gold dealer comments are a good way to start in making that choice.